About ProTex
Twenty years ago, we made a simple decision.
Run ProTex as if our name were on every property we serve. That discipline — national-operator standards, founder-level accountability — is why the most demanding venues in sports, hospitality, and real estate entrust us with their guests.
Jesus Mercado · President, ProTex Multiservices
Operational discipline, shaped from the valet stand up.
Jesus Mercado is a parking and valet operations leader with more than 20 years of experience designing, staffing, and running hospitality-grade parking programs across Texas and the surrounding region. He began as a valet attendant in 2004 and progressed to regional management, overseeing operations in Louisiana, Missouri, and West Texas before founding and leading ProTex Multiservices.
He has managed or supported high-profile sites including Wells Fargo Plaza, Texas Children's Hospital, NRG Stadium, the Port of Galveston, and River Oaks District, as well as hotel, retail, office, medical, and off-airport facilities. His work spans valet, full parking management, shuttle operations, lot sweeping, and vehicle detailing.
At ProTex, Jesus pairs guest-first service with practical technology, including paperless SMS valet, cashless payments, real-time tracking, and centralized performance monitoring. He is known for treating valet as the first and last impression of a restaurant, stadium, property, or destination — with trained, uniformed teams accountable to each client's brand standard.
Jose Luis Soto Zarazua · Senior Operations Manager
Three decades of hospitality, two of them at the curb.
Jose Luis Soto Zarazua brings more than 30 years of hospitality experience and over two decades of expertise in parking and valet operations. With a background in luxury hotels and resorts, he has led high-performing teams and complex operations across hotels, hospitals, medical centers, stadiums, restaurants, shopping destinations, private events, and entertainment venues.
Throughout his career, Jose Luis has managed distinguished accounts including River Oaks District, Steak 48, The Houstonian, Hotel Derek, InterContinental Houston, NRG Stadium, Memorial Hermann Hospital, and Memorial Hermann Medical Plaza. His experience also includes VIP valet operations at NRG Stadium during the FIFA World Cup.
Today, he oversees key ProTex operations, including Montrose Collective, the Houston Texans LUXE Valet Program, Steak 48, Mack Allen's, and exclusive private events. Known for his hands-on leadership, operational discipline, and commitment to exceptional guest service, Jose Luis consistently delivers polished, efficient experiences that reflect ProTex's highest standards.
Jesse Cantu · Partner & Strategic Advisor
Hospitality begins before the guest walks through the door.
Jesse Cantu is Partner and Strategic Advisor at ProTex Multiservices, bringing nearly 20 years of experience in hospitality, sales leadership, and brand development. His career includes executive leadership across multiple states, leading teams, developing business strategy, and building lasting partnerships with restaurant groups, business owners, and distribution partners.
At ProTex, Jesse brings that leadership perspective to client relationships, service standards, and long-term growth. He helps align valet and parking operations with each client's business goals and brand identity, with an emphasis on accountability, consistency, and earning trust.
His foundation in fine dining and restaurant operations gives him a firsthand understanding of guest expectations. Jesse believes the first welcome and final farewell deserve the same attention as every experience in between.
Joshua Cantu · Partner, Business Operations
Focused business operations. Competitive advantage.
Joshua Cantu brings 15 years of experience in commercial operations, business management, and client services. He holds a BBA in hospitality management from the Hilton College and an MBA from the University of Houston, with a background in performance strategy, finance, and operations execution for clients nationally. That foundation shapes how he approaches process design, disciplined execution, and scalable efficiency in high-touch service environments.
At ProTex, Joshua focuses on the systems and processes that drive luxury valet and car service performance. His emphasis on operational discipline, consistent standards, and institutional-grade infrastructure enables ProTex to deliver reliable, high-quality service across every property it serves.
Excellence is practiced. Here is our practice.
Trained, then trained again
Comprehensive onboarding, site-specific instruction, semi-annual refreshers, and monthly safety talks. One-on-one coaching whenever it is needed.
Drivers we would trust with our own cars
DMV records monitored every six months, a formal decision-driving program, and exotic car handling certification for every attendant who takes a wheel.
Safety as a culture, not a checklist
Monthly manager-led safety training aligned to OSHA standards. Every employee owns risk prevention, safe vehicle handling, and guest well-being.
Insured beyond the requirement
General liability, automobile, umbrella, workers' compensation, and pollution coverage — with clients named as additional insured. Certificates available on request.
"You get the polish of a major brand and the devotion of a partner who knows your name."
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